Limburg pioneer in bike leasing Cyclis Bike Lease new partner of KRC Genk

Cyclis Bike Lease: A pioneer in the sector

In 2014, Cyclis Bike Lease was the first to launch bike leasing in Belgium, under the leadership of CEO Joep Kempen. With 44 driven employees, they make more than 37,000 cyclists happy every day, and that number keeps growing. Cyclis Bike Lease combines sustainable business operations with a warm, family-oriented atmosphere and a ‘work hard, play hard’ mentality. That makes a perfect match with fellow Limburg top brand, KRC Genk.

Excitement about the collaboration

Joep Kempen, co-founder and CEO of Cyclis Bike Lease: “We are excited to join forces. KRC Genk has a warm heart for building a strong community. That is an important pillar for us at Cyclis Bike Lease. We will also consciously support their sustainability initiatives. We share the same mission, and now we can carry it out together.”

KRC Genk: Strong community and sporting impact

KRC Genk sees this partnership as an ideal continuation of the current philosophy in which the club uses the power of football and its impact to get people moving.

“We are proud to connect a leading company like Cyclis Bike Lease to our beautiful club. KRC Genk stands for much more than 90 minutes of football. Through various community projects, we have long encouraged young and old to be active in our colours. From elite sports to neighbourhood sports. This partnership reinforces that philosophy. Together with Cyclis Bike Lease, we want to lead the pack and get even more people on bikes,” says Sem Franssen, Head of Business at KRC Genk.